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Editors note: This story was originally posted on Oct. 7, 2016 and updated on Oct. 10 with news of the Sacramento Kings ad deal.Its been almost five months since the NBA announced it would allow its 30 teams to sell small advertising patches on jerseys beginning in the 2017-18 season.So why have only two teams -- the Philadelphia 76ers?and Sacramento Kings -- made a deal?We know its not a lack of interest. Plenty of companies are salivating to get their logos on the jerseys of NBA players.So what is going on?The answer is complex.The biggest factor is market value. Teams top marketing executives are under pressure to create value for something that doesnt have an established market -- at least not in the U.S. Their nightmare scenario would include rushing to make a deal before other teams sign more lucrative ones. In other words, no team wants to be sold short.So what happens? Teams are waiting and hoping the early deals develop a lucrative market. Theyre tentative even though its understood the revenues will vary wildly.The 76ers three-year deal with StubHub was announced at $15 million. Future values will be dependent on market size, marquee-player value and team success. The Golden State Warriors are looking for as much as $65 million for the 2?-by-2?-inch patch on its jersey for three years, while sources say the Cleveland Cavaliers are looking for something closer to $50 million. The Brooklyn Nets are looking for half that ($25 million), were told.NBA teams typically tend to share a great deal of information with one another, but because they are very much competing for the same companies here, teams have shared less about these deals, sources say.The next issue is complexity. Some product categories cant be touched in these ads: alcohol and gambling outfits, media content providers, and competitors of sports equipment company Spalding or watchmaker Tissot.Individual teams also have other business partners that need to be satisfied: the players and local TV networks.Players get 50 percent share of the deal, so they dont have to worry about the cut. But sources say some teams dont want to create a situation in which a top player has an endorsement with a competitor of the company on their patch or one in which players make deals with a competitor after the teams patch is sold -- devaluing the whole proposition.At least one team, were told, has spoken to player representatives and is seeking to offer the top players in a package that includes their endorsement with the patch deal. Another wants to make sure the patch isnt just a way to avoid advertising on local TV and is asking the uniform ad company to also buy ads on other media.Nike will be making NBA team uniforms next season. NBA teams were told that if they wanted Nike to affix the sponsor patches on the uniforms, they had to sign their deals by January. But teams were also informed that if they do it later, theyd have to attach the patches themselves. Because jerseys sold outside the local market wont have the patches, there isnt any production pressure on Nike to know way ahead of time.Almost a half-year of silence -- with the season rapidly approaching -- has led some to believe the NBA and its teams miscalculated the opportunity. Thats not the case. Its just uncharted territory, and once deals start to get announced, expect others to follow quickly. Philip Rivers Youth Jersey . The winner Saturday will remain in the elite 10-team field next year. "We talked about wanting to be disciplined and stick with our game plan and good things will come," Draisaitl said, who had two goals for the victors. Kellen Winslow Chargers Jersey . The 31-year-old Spain midfielder hasnt played since Madrid lost in the Copa del Rey final to Atletico Madrid in May due to back and foot injuries. http://www.chargersprofansshop.com/Black-Melvin-Go...ml?cat= 865 . -- Yogi Ferrell orchestrates pretty much everything in Indianas offence. Chargers Jerseys . 24 Baylor in a Big 12 clash between teams trending in opposite directions. Andrew Wiggins made 10-of-12 from the foul line and scored 17 for Kansas (14-4, 5-0 Big 12), which capped a stretch of four straight games against ranked opponents unscathed. Melvin Ingram Chargers Jersey . Soukalova missed only one target and completed the 15-kilometre course in 40 minutes, 32.6 seconds for both victories in this seasons individual discipline. Darya Domracheva of Belarus was second, 34. Sacramento Kings rookies Malachi Richardson and Skal Labissiere are currently with the teams D-League affiliate, the Reno Bighorns. Richardson, the No. 22 pick in the 2016 draft, scored 28 points in the home opener. Meanwhile, Labissiere (No. 28 pick) scored eiight points and grabbed eight rebounds on Saturday.ddddddddddddFor the latest news about the Kings, check out?cowbellkingdom.com.? Cheap NFL Jerseys Wholesale Jerseys Wholesale NFL Jerseys Jerseys From China Wholesale NFL Jerseys Cheap NFL Jerseys Cheap Jerseys Cheap Jerseys ' ' '
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