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According to some 6,000 teens in geographically diverse high schools around the US, Nikeâs status as the top brand among young Americans is under pressure.The finding comes from investment bank Piper Jaffray, which has been tracking brand preferences and spending among teens in its semi-annual Nike Roshe Run Damen âTaking Stock With Teensâ survey since 2001. Its latest report saw teensâ preference for Nike slip Adidas ZX 750 Femme for the first time in years, senior research analyst Erinn Murphy told Footwear News.Nike was still the top brand Nike Air Max 97 Dames in both clothing and footwear in the survey, which calculates âmindshareâ based on teensâ votes for their preferred Nike Air Max 90 Damen Rosa brands and trends. But other brands made strong gains at Nikeâs expense.Adidas, for one, continues to thrive on Nikeâs home turf. It saw gains across every segment of teens across gender and income level.But one of the bigger surprises was the momentum of streetwear and affiliated labels, notably Vans and Supreme. Streetwear has emerged as a powerful forces in fashion over the last few years. Its ties to hip-hop, skating, and its focus on casual clothes and graphics have made it particularly popular among younger Nike Air Max 90 Womens generations of shoppers.Nike then created its own Jordan image, very similar to Rentmeesterâs original, Adidas ZX Flux Femme and started using it in ad campaigns.
Nike has made efforts to associate itself with streetwear, www.daviddenardi.fr collaborating for instance with fashion designer Virgil Ablohâthe new creative chief of Louis Vuitton Nike Internationalist Mujer menswearâwho has Nike Air Max 270 Dames reconstructed various Nike sneakers for highly sought-after but limited-number releases. But overall, streetwearâs growth has been of more help to brands such as Vans, Supreme, and even Adidas, which has done well selling retro and casual, fashion-focused footwear, while Nike still mostly emphasizes performance shoes. In fact, Adidas was the single largest gainer in the new survey.Nike and Adidas both benefit from being in the category of athletic wear, which in general remains above its historic popularity average with teens. Among upper-income females, Lululemon and leggings came in as the top-ranked fashion trend, Adidas ZX Flux Dames a position it has held in three of the last four Piper Jaffray teen surveys. Being an activewear brand doesnât Nike Air Presto Mujer guarantee cachet with kids though. Under Armour saw its mindshare continue to diminish.Shots continue to be fired from both sides.
Piper Jaffrayâs outlook on Nike wonât do anything to Nike Air Presto Womens reassure the companyâs investors, either. Despite recent reassurances from Nike that it believes its struggles in North America are over, Piper Jaffray says sentiment among teens at least isnât reflecting a broad turnaround just yet. âWe believe a return to positive regional growth could be at much lower levels than investors anticipate,â the report states.Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brandâs reputation and bottom line.The sneaker behemothâs deep pockets give it an advantage in court, but also mean it has a lot to lose. Perhaps more Nike Air Force 1 Femme important for Nike, though, is what else is at stake in these lawsuits, which center on integral aspects of the brandâs Nike Air Presto Dames design: its heritage, its reputation as a innovator, and its talent.(Quartz has reached out to Nike for comment on Nike Air Max 90 Mujer Negras each of the cases and will update with any response.)Here are the legal battles underway:Miner developed new running and training products and was involved with staple lines such as the Nike Free, Air Max, and Zoom Air.
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| Beitrag vom 11.09.2018 - 03:56 |
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